KACHIUYAMANASHI, JAPAN
MASU
Masu
A vessel of good fortune, named for the kachi-u, the “winning cormorant”. A traditional square cup of hinoki cypress, holding one gō (180 ml), branded with a cormorant. Two designs: KACHIU Masu and I ♡ U Masu.
One gō — ¥2,000, tax included.
View the masu →
About KACHIU
Fuefuki, Yamanashi. Known as Japan’s leading peach-growing area, this town is crossed by a single river, the Fuefuki.
On summer nights, fires are lit along that river. Instead of riding in a boat, the cormorant master wades into the water and fishes on foot alongside the birds. This is kachiu, “walking cormorant fishing”. Of the eleven places in Japan where cormorant fishing is practised, Isawa is the only one where it is done this way. It has an 800-year history and is designated an Intangible Folk Cultural Property of Fuefuki City.
KACHIU takes its name from this way of fishing. To give a name found nowhere else to gifts made from the bounty of this land — that is where the brand began.
Whoever holds one of our gifts becomes part of the next chapter of an 800-year story. That is what we hope KACHIU can be.
PRESERVING OUR HERITAGE
Giving Back to Culture
For every KACHIU product, a portion of sales goes toward
carrying on a cormorant fishing culture with an 800-year history.
